Make It A Threesome

What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5... Read More

Boost Your Business With Testimonials

When used correctly, testimonials can boost your response dramatically. They help build the prospect's perception of believability, stability, honesty, and value in your product or service. When prospects see all those testimonials, especially from people to whom they can relate, they gain confdence in you. They become less worrried about... Read More

Get Results: Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise's marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity... Read More

How to Size an Emerging Market

In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their "relevant market" in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific niche... Read More

Take The Test: Does Your Marketing Copy Sell?

Your marketing materials must grab your prospect's attention long enough to convince them to investigate further. Assuming you get past this hurdle, your piece's message must next convince the reader to call or buy.To make the copy in your marketing materials pull its weight?and then some, take this simple test:... Read More

Take the Test: Do Your Marketing Materials Really Grab Attention?

Today's constant bombardment of marketing messages means your materials must grab your prospects attention in the first few seconds, or your efforts are wasted.How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm's length... Read More

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not complex if you know the basics ? that's true with anything by the way. Here are some tools that are brilliantly simple and with them you really won't have to sweat the small stuff.Hot Dope #1) The more that your... Read More

More Marketing Dope

Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.When advertising your product or service, honesty is not only the legal and ethical... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It's also a fact that it costs far less... Read More

Direct Mail - Dont Assume, Just Test and Track

Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the... Read More

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Master Resell Rights Ebooks

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

Why Pay for Online Press Release Distribution?

We've all heard that "free advice is worth what you... Read More

5 Ways To Entice Your Parallel Market to Trade Links

Lots of people get confounded when attempting to exchange links,... Read More

Marketing Mimics Life

Clichés. We've all heard them...and hear some of them so... Read More

Signage for Mobile Car Wash Vehicles

If you are in the mobile car wash business and... Read More

How Nearly Going Broke Taught Me The Value Of Niche Marketing

If you want to learn how effective Niche Marketing can... Read More

Target Marketing: The Bell Curve

Finally, Something You Learned In Math Class Makes Sense In... Read More

Generational Marketing

Having run a multi-state franchise company with multiple brands it... Read More

5 Ways to Give Your Web Site a Big-Company Look and Feel

We all DO judge a book by its cover, and... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this... Read More

Knock, knock. Whos There? Your Target Market, Are You Listening?

Have you ever had a conversation with a person who... Read More

Educating Your Customers

One of the biggest marketing mistakes businesses make today is... Read More

SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats

When conducting strategic planning for any company -- online and/or... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or... Read More

Celebrity Product Placement: A Primer

With more and more companies wanting to integrate their products... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

Using a Contact List Profitably Part One

In previous articles, we discussed the generation of a contact... Read More

What You MUST Understand About Your Web Numbers

Two years ago, when I first started selling online, I... Read More

When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips

There comes a time in every small businessperson's life when... Read More

4 Steps To Increase Your Job Sign Marketing

It's no secret that using a job site sign can... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

Directional (Not Direct) Marketing

Those who believe the web is not a direct response... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

Seven Common Marketing Problems Solved by Marketing Operations

Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More