Methods of Generating New Ideas for Entrepreneurs

Summary: Even with a wide variety of sources available, coming up with an idea as the basis for a new venture can still be a difficult problem. The entrepreneur can use several methods to help generate and test new ideas including focus groups, brainstorming and problem inventory analysis.

The following are some of the key methods to help generate end test new ideas:

1. Focus Groups ? these are the groups of individuals providing information in a structural format. A moderator leads a group of people through an open, in-depth discussion rather than simply asking questions to solicit participant response. Such groups form comments in open-end in-depth discussions for a new product area that can result in market success. In addition to generating new ideas, the focus group is an excellent source for initially screening ideas and concept.

2. Brainstorming ? it is a group method for obtaining new ideas and solutions. It is based on the fact that people can be stimulated to greater creativity by meeting with others and participating in organized group experiences. The characteristics of this method are keeping criticism away; free wheeling of idea, high quantity of ideas, combinations and improvements of ideas. Such type of session should be fun with no scope for domination and inhibition. Brainstorming has a greater probability of success when the effort focuses on specific product or market area.

3. Problem inventory analysis? it is a method for obtaining new ideas and solutions by focusing on problems. This analysis uses individuals in a manner that is analogous to focus groups to generate new product areas. However, instead of generating new ideas, the consumers are provided with list of problems and then asked to have discussion over it and it ultimately results in an entirely new product idea.

The entrepreneur is not limited by only the three methods presented in this article. There are other creative problem solving methods and techniques that are also available.

Copyright 2005 Stephen Pierce

Stephen Pierce is strategic marketing advisor, innovation facilitator, author and speaker. He provides strategies that make growing profits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit: http://www.stephenlive.com or request your free Innovation Audit at http://www.innovationmarketers.com

---

Powered by Feedzilla

Websites For Sale

Master Resell Rights Ebooks

What Makes an Entrepreneur?

Rupert Steiner in his book 'My First Break' attempted to... Read More

How To Get More Clients and Customers; Dont Sell Be of Service

Whether you are just starting your business or focusing on... Read More

Defining a R&D Framework for Entrepreneurship and Innovation on Information Product Generation

IntroductionKnowledge is the key resource that forms the institutional basis... Read More

Could a Book About Your Company be Worth $1.7 Billion? Building Value Through Publishing

"Berkshire Hathaway (NYSE: BRK.A) to purchase Clayton Homes for $12.50... Read More

Can You Make Money Without Money?

When I ask why you don't start your own business,... Read More

How to Start a Franchise

Franchising InformationFranchise oppotunities are all around us today. You may... Read More

Are You An Entrepreneur?

With all the buzz about everybody being an entrepreneur these... Read More

... in Pursuing the American Dream

This morning I woke up at 4:30 in the morning,... Read More

Financial Strategies for Transitioning from Salaried to Solo

7 Financial Strategies for Transitioning from Salaried to SoloA 40's... Read More

A Secret To Extraordinary Accomplishments

I sat watching a documentary on U.S. Navy SEAL Team... Read More

The Perfect Little Coffee Shop: Are You Afraid of Failure? Are You Letting that Failure Cripple You

Ah, coffee, the drink of choice when I want to... Read More

New Rules

Last week I was working with one of my small... Read More

Fear of Failure

Of all the real or perceived impediments to success, the... Read More

Before Getting A Franchise

Buying into a franchise is a great way to be... Read More

My Nemisis

Living in the twilight zone has its advantages. In the... Read More

How Entrepreneurs Make Money Selling Global Brands On and Off-line

Did you know that thousands of companies from all over... Read More

Needs Versus Wants For Entrepreneurs

How often do the words "I need" come out of... Read More

Lessons Learned from Successful Entrepreneurs

Entrepreneurs are a special breed of high achievers. They create... Read More

Abstract Business Marketing Strategy for the Entrepreneur

If you look at those Corporations in franchising today you... Read More

From Bank Clerk to Entreprenuer

What seems like a century ago, I left school and... Read More

Developing A Contract

As a service provider, the most important type of "boundary"... Read More

Face The Fear, Ladies

Okay, I'll begin by telling you that I've been divorced... Read More

Part-Time/In-Home Business - Low Expense and Low Risk

As a first time entrepreneur, there are a variety of... Read More

Surviving the Three Pitfalls of Business Ownership

The morning sun sheds its brilliance and warmth... Read More

The Entrepreneurs Prayer

As I awaken with the gift of yet another day... Read More