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11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Websites For Sale Many of the solo professionals whom I coach are people... Read More I've seen this ongoing debate debate jump up again recently... Read More I went to Google and entered a couple of different... Read More No doubt, the headline is the most important part of... Read More When I show some people my advertisements, I sometimes get... Read More One of the best marketing tools available to your internet... Read More Site visitors generally stay with you for as long as... Read More "Shallow men believe in luck. Strong men believe in cause... Read More Not everyone is a writer. Good copy writing is a... Read More So many copywriters think that it's enough to be a... Read More My wife and I recently bought a house.It's currently being... Read More Headlines are, without a doubt, one of the most important... Read More When you want to sell something?anything? you need to first... Read More When making a purchasing decision, people have their "rip off... Read More Headlines attract attention. Headlines generate interest. The time spent writing... Read More You've probably seen web sites with testimonials - they can... Read More Yes indeed, that's all you've got, 30 seconds to make... Read More Get a Good Start for Sales SuccessThe headline to a... Read More So you finally built a website for your home-based business.... Read More When I write copy for my advertising clients, I always... Read More Think you can take the Copywriting Challenge on your own?... Read More You could spend thousands of dollars on advertisement and have... Read More How can you gain credibility and exposure for you and... Read More Most of the sales pieces people ask me to rewrite... Read More The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
Master Resell Rights Ebooks
13 Steps to a Slippery Slope Online Sales Letter
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
Tomorrow?s Clichés Today
How To Write Headlines That Get Attention
Long Copy versus Short Copy
Pulling Sales with Your Ad Copy
Fill Your Readers with Confidence
Cause and Effect
Killer Ad Copy
Be That Copywriter Everyone Wants to Work With
Prevent Procrastination With Positive Pressure
Progressive Headlines Guide Customers To Buy
Who is Your Customer?
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Should You Use Testimonials When You Create A Web Site?
Sticky Homepage Copy in 30 Seconds
Sales Headline Copywriting ? Two Quick Steps to Success
SEO Copywriting: 7 Tips
How to Write Ad Copy that Sells
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)
16 Golden Rules of Master Copywriting
Promote Your Business and Get Paid for Doing It!
The Biggest Mistake Copywriters Make
On Copying and Stealing Designs
Cheapest domains
Web SEO Services
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any... Read More
Fundraising Letters: Where To Find Creative Ideas For Your Appeals
How do you make your fundraising letters creative and fresh... Read More
How To Find Editing Services Online
Quality is what you need. What you don't have is... Read More
How To Be Creative
Network marketing is an art as much as it is... Read More
Can 97% of Netpreneurs be Wrong?
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5... Read More
Help, Help, Help, Sell
Here's a fundamental difference between copywriting offline and copywriting for... Read More
Hooks, Lines & Sinkers
Hands up if the title to this article made you... Read More
9 Tips for Great Design of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who... Read More
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business... Read More
12 Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response... Read More
8 Reasons to Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I... Read More
Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)
I know, I know. Times are tough. You have to... Read More
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all,... Read More
Finding Your Clients Business Problem Leads to Better Copy
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
If you have done your homework then you are ready... Read More
Copywriting 101: Exclamation Point, Friend or Foe?
My name is Ann and I'm a grammar geek. There,... Read More
The Lead: Sinking The Hook Into Your Prospect
You only have an instant to capture your prospect's attention.... Read More
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by... Read More
How To Find A Copywriting School
Have you heard the good things about the field of... Read More
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay?... Read More
Cleaning Up Your Copy
When you are beginning to write, you gather as much... Read More
Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning... Read More
5 Rules for Effective Written Sales Communications
Most salespeople have great ideas, but when it comes to... Read More
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
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